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Welcome to Joe Browns – let the fun begin! We’re a clothing brand like no other, designing exciting, colourful and unique clothing for all individuals – our mission is to make you feel good! Believe it or not, we’ve been around since 1998, so we have plenty of experience when it comes to creating something truly remarkable.
6 September 2019
Our buying and designing department here at Joe Browns HQ is where the magic truly happens! You’ll always find our creative bunch surrounded by hundreds of samples and fabric swatches as they develop new ideas. They get to travel the globe for inspiration and their discoveries inspire colour, shape and prints when it comes to designing – sounds great doesn’t it.
6 September 2019
After weeks of hot weather, broken up by torrential downpours our gardens, and hedges in particular have had a growth spurt and need to be reshaped, it’s a job that needs to be done, but with the right tools and technique it’s a quick win in preparation for the autumn.
1 September 2019
Become part of the new age of Ideal World, as we step into HD with an innovative logo change, as part of a multi-million pound investment to put you at the heart of a happy home. For almost 20 years, Ideal World has been the home of UK TV shopping, and now we’re preparing to take the brand into the future.
14 August 2019
Find out how our special event is bringing back your favourite deals. There’s a Pick of the Day every day at Ideal World where we showcase our favourite product that day. But every now and then we bring back all the deals for one day only, where the day is stuffed full of picks!
7 August 2019
Cycling can be a wonderful experience, to be enjoyed by people of all ages and levels of experience. We proudly present our Bike range: the pedal-assisted bikes, using the latest technology to add power when you need, make arduous hills a thing of the past. With a modern, trendy design: they look great!
2 August 2019
Williams is one of the world's leading Formula 1 teams. It exists purely to race in the top echelon of motor racing, where it has been winning grands prix for more than three decades. We find out how this can influence cleaning your own car at home and get your car as clean as one of the top F1 racing cars.
17 July 2019
Join us on July 4th at 8.00pm for a show dedicated to anyone looking to achieve glowing skin and boost their confidence. Through constant innovation and using the latest developments in natural science, Nourish London seek to create the most effective, 100% natural skincare that outperforms skincare formulated with synthetic chemicals.
2 July 2019
With the flowers in full blossom and warm summer weather upon us, July is the perfect time for maintaining that perfect garden. However, it’s important to keep putting the effort in now, as the dry weather, pesky insects and small animals may affect how your cherished garden looks.
1 July 2019
As the season transitions, so does our wardrobe, as we swap cosy for cropped and make the move from sweaters to sandals to make the most of the British sun. Luckily, you’re just in time for Summer Fashion Day and in true Ideal World spirit we’ve done the hard work for you, piecing together four gorgeous looks to rock day to day!
22 May 2019
Over the past 11 years Garden Bargains has delivered more than 1 million fruit trees, enough compost to fill 10 Olympic swimming pools, up to 40 million bedding plants, enough flowering bulbs to plant up to 30 football pitches and enough strawberry runners to fill up to 2 million standard sized punnets with fruit.
12 April 2019
With the relatively mild winter well and truly behind us now, and with the longer days calling us out into the garden more frequently, it’s no wonder that we start thinking towards the summer and looking forward to those days of languid repose with a drink or a favourite novel to hand surrounded by vibrant tropical colour and the heady perfume of summer flowers.
12 April 2019
This week, we’re so excited to announce a brand new range to hit our screens! Yes, that’s right; Friday 29th March marks the official launch of vegan haircare collection BAMbeautiful, where we will be joined by a very special celebrity guest whose personal journey continues to touch our hearts.
28 March 2019
At Ideal World we love to celebrate our brands. We're proud to bring you the best deals whether you're shopping for well-known products, or discovering something new. All of our products go through a rigorous quality assurance process and come personally recommended and used by our presenters.
20 March 2019
This weekend Ideal World viewers will see our CEO Jamie Martin take to the screen as a guest to share some of his Premium Picks, but before this happens, let’s learn more about what gives his life meaning, his passion for motor racing and why he loves TV shopping.
14 March 2019
The last couple of weeks have been a joy for gardeners all over the country, providing an opportunity to spend some good time outdoors in the unseasonably warm weather. It has provided the perfect opportunity to clear and tidy, check how everything has over-wintered and get planning what to grow in the months ahead.
1 March 2019
Jobs to do in your garden this March. Have a look below to see what you could be doing as the calendars start their slow turn to the warmer months. Can you believe it's March already? Here at Ideal World we have the top tips for you to get busy in the garden and make sure you have wonderful outdoor spaces all year round.
1 March 2019
Spray and Leave is a fantastic product, and it's easy to see why: it does exactly what you require in a myriad of circumstances. It might be a cliche to say, "Don't just take our word for it," but just take a look at what our customers are saying.
14 February 2019
A handy guide to planting, cultivating and growing your own potatoes. One of the most common and easiest vegetables to plant and care for, it takes very little effort to succeed at. Our potato kits are perfect to grow spuds in your garden—for beginners and experts alike!
4 February 2019
Ideal World’s highly anticipated Watch Week is finally here and excitement is abuzz amidst our extensive collection of luxurious and limited edition timepieces, from world renowned brands including Vostok Europe, Mathey-Tissot, Constantin Weisz and Thomas Earnshaw.
11 November 2018
Spread the cost of your shopping with interest-free payments, pay less today and still get those perfect presents right now. …that's why we have Flexi-pay, a great way to spread the cost of your purchases over several months, without having to pay everything up front
11 October 2018
At Ideal World we're incredibly proud of our amazing cooking range and one of the jewels in our crown (or chef's hat?) is the Cookshop Halogen Oven. With its hinged lid you won't need a lid stand or to worry about hot steam, and with its simple-to-use controls you can easily and quickly make meals at the press of the button, without worrying about pre-heating or the size and power of your regular kitchen oven.
5 October 2018
Do you love your timepieces? Are you a fan of everything to do with watches, with a desire for limited edition and ultra-stylish, hard to come by designs? Join our growing community at Ideal World for a first glance at the latest steals, models and rewards for our top customers, including our exclusive VIP Watch Days!
21 September 2018
Getting a perfect garden lawn can be the pride of many homeowners and gardeners, if you start now you can get the perfect one by summer. Increasing the health and density of your lawn and creating a satisfying hobby, this is one of the best ways to improve the look of your grass and turf. Mowing tips, lawn seed, fertiliser and tips on how to deal with aerating, moss and cutting all included.
2 April 2018
Every month we bring you a new, fascinating Watch of the Month with an intriguing story behind it. This month we bring you the stunning Arktika collector's piece timepiece and information about the famous Arktika ship that the watch is based on.
1 April 2018
Every month we highlight, in depth, a new watch at Ideal World to let you see through collectors' eyes what the special features and unique properties each watch has. This month's watch features a fascinating Tourbillon movement.
1 March 2018
The Anchar is based on amazing submarine technology. The Soviet submarine, K-222 (originally K-162) was the world's fastest submarine, celebrated in the Anchar watch.Constructed with a titanium hull, this light-weight but strong material meant she could reach speeds of up to 50mph: no mean feat! However, K-222's high speed came at the price of high construction costs, a lot of noise (bad news for a submarine that wants to remain undetected), and it would even go so fast it would damage itself in the process. It was so expensive it earned the nickname, "Golden Fish."
1 February 2018
From around the age of 25 the first signs of ageing start to become noticeable on the surface of the skin. Fine lines appear and over time wrinkles, a loss of volume and a loss of density become more apparent. We can help you bust these as we select the best products and advice from our beauty team to help you keep looking younger for longer.
25 January 2018
Vostok is a luxury watch brand with distinctive designs and a rich history behind the name of each model, all of which honour a Russian technological, architectural or cultural achievement. We took a look at the story behind this timepiece, starting in the North Pole with some incredible explorers.
1 January 2018
The Jane Plan is an eating plan that's designed to work on portion control and a balanced diet. We asked some questions of the woman behind the whole idea to find out more behind the brand, so you can get the food you need to help achieve your fitness and body-shape goals.
1 January 2018
An updated and improved version of the Vibrapower with detachable mast and its own built-in electronic coaching programme to help you on your fitness journey. See how vibration training has evolved and can help you achieve the goals you’re looking to master.
22 December 2017
This stunningly-created jewel has a past as brilliant as its shine. Fifty thousand years ago a meteorite crashed into the Arizona desert creating what is now known as "Meteor Crater." Our beautiful jewellery has a great story behind it. Now, you can explore the rest of the tale…
18 October 2017
At Ideal World we know the importance of a great cup of coffee. Nothing beats the smell of fresh coffee, and whether you're after a bargain pick-me-up or a gourmet espresso experience we've got the deal for you. Coffee can bring people together, or perk you up ready for the day, it's an ages-old tradition, constantly improved by ultra-modern technology, and we've got everything you'll need.
29 September 2017
We all know it's important to get a good night's sleep: for rest, relaxation and happiness. At Ideal World we want to stress the importance of getting rid of the stress of buying a new mattress. Plenty of mattress users out there are settling for second best, instead of a good night's rest.
22 September 2017
The Kenwood brand launched 70 years ago and we think that‘s worth celebrating. The real Ken(neth) Wood decided to invent a machine that would save cooks and home-owners alike time and effort in the kitchen. He came up with the original design, and we ask Mich Turner, Kenwood’s own celebrity chef about her history with the brand.
21 September 2017
Wear the watch of the official Swifts Aerial Display Team and get your piece of aeronautical history. Each member of the world-renowned Swifts wears this watch during their stunning aerial displays and have released this limited edition to give you the opportunity to join them.
15 September 2017
How to make your own leaf mulch. "Leaf mould" may not sound very exciting to the average person, but in your garden it can be an excellent source of nutrients and other benefits to boost your plants, flowers, vegetables or just to add to your composting heap.
1 September 2017
Each Vostok watch has an incredible story behind it, making each one a wonderful collector's piece with a tale to tell, and now is your opportunity to own a piece of Russian or Soviet history. We explain the stories that inspired these incredible timepieces.
23 August 2017
Increase the speed of your tanning with Zhuzh! Speeds up the process of the melanin in your skin absorbing the sun's rays and improving your tan with a simple spritz. With today's demanding lifestyles people do not want to beat around the bush, they want something fast that simply gets the job done.
27 July 2017
Following the Chelsea Flower Show’s announcement that Woolcott and Smith won a gold medal for their display garden, we took some gardening tips from them and passed them on to you in our interview where they give you some great summer tips for how to keep your garden looking as good as theirs’.
8 June 2017
To celebrate the ninth year of Garden Bargains working with Ideal World we have some great ideas on how to plant both flowers and vegetables to blow your own mind, and give your garden a surprise makeover. With great exclusive plants, pots and advice for gardening.
21 April 2017
As spring plants start to grow, many gardeners are impatient to see the effect of the new, better weather on their gardens. Although we must all have patience, there are things you can do to make an instant impact on your outdoor spaces. We suggest some plants and decorative ideas to make your garden sparkle with new light.
21 March 2017
Whether it’s fashion, toys, tech or beauty there’s plenty of fun to be had during a spring party. We recommend the types of looks and fun you can be having as the weather starts to change. From gilets and parkas to keep the remnants of the winter out, to boosting the tan you’ve missed over the colder months, to great family activities: it’s all here for you in our handy guide.
10 March 2017
Growing lavender is a fun challenge, that’s easy to maintain but provides you with a rewarding experience when cultivated. Growing up to 80cm tall, their silver leaves come stuffed with a heady scent and the purple flowers will look gorgeous in summer. But they‘re useful plants, too, whether decorating or perfuming inside a house, or attracting bees and insects that‘ll pollinate your whole garden.
9 March 2017
Growing strawberries is simple as they are suitable for a wide range of garden soils and conditions, or even hanging baskets. This simple how-to guide covers everything you’d need to know about growing this delicious soft fruit in your own garden, with advice on planting, watering, fertiliser and straw.
3 March 2017
If you’ve always been curious about how to create the perfect instant impact from your hanging baskets in your garden then this guide is for you. With a few quick tips and a planting guide on the right types of plants, compost and feed to use, you can become a hanging basket expert instantly.
26 February 2017
Our collection of bare root plants, whether you’re growing fruit, landscaping your landscape garden or looking for wonderful flowers on our flowering plants is perfect for revitalising your garden. For those nervous about planting or growing a tree or shrub, we have all the advice you’ll need right here. Exotic plants, fruit, and hardy plants are all covered.
19 February 2017
Growing your own fruit is incredibly rewarding but there are plenty of Frequently Asked Questions (FAQ’s) about how to grow them properly in your garden. Whether your trees aren’t growing, look dead, are deformed or discoloured or have spots on the leaves, we can help you get them right as rain again.
12 February 2017